Most of you search from your mobile device more frequently than a year ago, some of you almost exclusively search from your phones. What’s more, comScore expects the number of mobile web users to surpass desktop users for the first time this year:
You likely already know this from your own server logs or analytics package: the number of people visiting sites from mobile searches has been growing, too. So we want them to be happy on Bing (and, by extension, any Bing-powered search) — not just on the PC or Mac but also on their phones.
There are several interesting challenges for mobile relevance when compared to “traditional” relevance. For instance:
It is easy to type URLs on PCs and Macs, but it’s more cumbersome on phones. Some sites have mobile-incompatible content. For example, a non-mobile friendly search result may send you to a page with fonts or buttons so small that you can barely use it without zooming or pinching — if at all Some pages that work fine on a PC or Mac can be useless on some mobile devices, think Flash-only pages on iOS. In some cases, the “normal” URL redirects to a mobile version, which not only wastes user’s time but also consumes bandwidth on their data plans. All of these user challenges and more were used to inform how we rank pages on mobile devices. For a subset of queries, Web coding optimization made a number of changes that prevent users from getting non-device friendly results